Categories
A future trends analysis report of the next 10 years for a consulting firm like TCS
Structure (basic with approx. words)
Executive Summary ( 1 page) 300
Contents Page
Background/setting the scene 200
Methodology 200
Findings – Drivers 750 e.g. 3 drivers
Findings – Trends 750 e.g. 3 trends
Recommendations 300
Trend framing you should be able to give your trend a name and frame the context for your client
Trend innovators you need to be able say who, which organisations or countries are leading the way
Drivers the causes of the trends developing from PESTEL factors
Trend Data – numbers if applicable!!! Past and present