Amazon

Select an organization that employs a highly personalized approach to selling products or services to its customers online (Amazon). Ideally, this is one that you are familiar with.
1. What are the different ways that this organization uses personalization in its marketing effort?
2. What are some of the specific actions/behaviors that customers engage in that enable personalized service?
3. What are specific customer actions and behaviors that the firm can collect data on that would provide evidence of the effectiveness of personalized marketing efforts?
4. What digital analytics can the firm use, based on your learning this week, that firm measure the value of personalization for the organization?