Develop a new business idea or a proposed new direction for an existing business

To understand the impact of the market environment and organizational context
on innovation and enterprise, this assignment asks you to develop a new business idea or a
proposed new direction for an existing business.
Please focus on the below points
Introduction :
A clear and
concise
introduction to
the idea which
explains the
intended use of the product/service.
Innovation:
An excellent discussion of the
innovative nature
of the idea.
Market
environment:
Excellent
analysis of the
market
environment and
idea feasibility.
Growth and
Strategy:
An excellent discussion of the
potential growth
of the idea.
Excellent
explanation of the proposed
organizational
strategy.