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Marketing

THE ROLE OF SMART CITIES IN CITY BRANDING: CASE OF BURSA

Hello the outline and topics are defined as below:
The Role of Smart Cities in City Branding: Case of Bursa
1.Introduction
2. Literature Framework
2.1. City Branding Concept
2.2. Components of the City Brand
2.3. Smart City Concept
2.4. Smart City Practices
2.5. Smart City Participants
2.6. Smart City Components
2.7. Smart City Dimensions
3. Methodology
3.1. Purpose and Importance of the Research
3.2. Research Method
3.3. Bursa city branding studies
3.4. Bursa and smart city studies and examples
4. CONCLUSION AND RECOMMENDATIONS
5. REFERENCES

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Approximately 250 words