INTERNATIONAL MARKETING

This examination is divided into two distinct sections.
Section I is COMPULSORY AND CARRIES 40% OF THE MARKS OF THE WHOLE PAPER. Candidates are advised, therefore, to budget their time accordingly.
Section II is made up of SEVEN questions and requires you to answer THREE questions only, Question 1 being COMPULSORY. You should read ALL the questions before making your choice. All questions in this section carry equal marks i.e. 20% each.
In both sections you should define your terms and give evidence to support your arguments.
DO NOT repeat the question in your answer. Show the number of the
question attempted clearly in the appropriate places of the answer book.
Rough workings should be included in the answer book and ruled
through after use.
WARNING: ALL SCRIPTS WILL BE UPLOADED TO THE PLAGIARISM DETECTION SOFTWARE TURNITIN.