Case study questions on Clocky: the runaway alarm clock

After reading and analyzing the case, please type your analysis of the following discussion questions on this MS Word document. Save the Word document containing your analysis either as a Word or pdf file. Then submit the word document or pdf file via blackboard (just like you submitted your discussion questions) by 11:00 pm CT. There is no minimum page requirement or maximum page limit for the analysis. However, my expectation is that you will need 5-7 pages of text (with 12-point font and double-spaced lines) to answer these questions in a comprehensive manner.
• What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are most crucial to effectively bring her new product to market?
• How would you segment the potential market for Clocky? On which target market segments should Nanda focus? Outline the value proposition appropriate for each target market segment.
• Which of the positioning options are most feasible given the product development of Clocky to date and Nanda’s goals, resources, and capabilities? Do you see the positioning of Clocky changing over time?
• Recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features, pricing, distribution, and marketing communications.