Category: Marketing

PARTICIPATE: “Malcolm Gladwell” Discussion
This is a 2-part assignment requiring each student to first respond to a chapter based discussion prompt and then to respond directly to the posts of at least 2 assigned peers BY THE STATED DEADLINES.
Part 1: Initial Discussion Board Post due by 11:59 PM on Wed, 1/11
Part 2: Peer Responses due by 11:59 PM on Sat, 1/14
“Choice, Happiness and Spaghetti Sauce” Discussion
In this assignment, you will reflect on many of the key concepts introduced in Chapters 6, 9, 10, and 11.
Part 1: Discussion Board Post – 60 points
For your initial post, you should watch Malcom Gladwell’s 2004 Ted Talk “Choice, Happiness and Spaghetti Sauce” via the link below and provide written responses to the following discussion prompts.
LINK : https://www.youtube.com/watch?v=iIiAAhUeR6Y
For [CC] closed captions, watch on YouTube https://www.youtube.com/watch?v=iIiAAhUeR6Y
Discussion Prompts:
Briefly explain Malcom Gladwell’s main argument.
Describe how Gladwell’s main argument relates to the concepts introduced so far (especially in Chapters 6, 9, 10 and11). Specify at least one concept from the one or more of the referenced chapters and include the appropriate terminology.
Your response must be 3-5 sentences in length, clearly written, and where appropriate, provide justification/support.
Feel free to discuss in the context of your chosen product for the project or some other applicable product, service, or industry.

This week we’re discussing data analysis and how marketers are using data to personalize the customer experience. Marketers are using technology to collect data from many different sources. Use the Berkeley College library to conduct research regarding how marketers are using technology to collect consumer data. Identify two (2) different types of technologies that is currently being used. In your analysis also discuss the following (a). the benefits to consumers and the company and (b) are there any disadvantages to collecting consumer data?

Select an organization that employs a highly personalized approach to selling products or services to its customers online (Amazon). Ideally, this is one that you are familiar with.
1. What are the different ways that this organization uses personalization in its marketing effort?
2. What are some of the specific actions/behaviors that customers engage in that enable personalized service?
3. What are specific customer actions and behaviors that the firm can collect data on that would provide evidence of the effectiveness of personalized marketing efforts?
4. What digital analytics can the firm use, based on your learning this week, that firm measure the value of personalization for the organization?

Your original post must be detailed and analytical of what you have understood from the case.
Answer the following questions:
-Calculate the pure costs of moving either through Romania or Syria?
-What are the considerations that should be reviewed additionally before making the decision?
-What other costs and risks are involved in making the decision?
-Should bribery be considered a part of doing business here, or there should be no moral considerations?
Base your answers on practical aspects, and not in an ideal world. It is important to share real information and experiences when answering the discussion post

Review the Case 5.1 Johnson Toy Company, and do the following:
1. First, give a brief of the case study, and then
2. What are the return policies of the company, and why are they causing conflict in the business?
3. Propose a policy for handling returns that should be adopted by the company. Should the policy be a blanket statement, or have exceptions?
4. If there should be exceptions, what will these be, and the reasons for the same?
5. Assume that you are Cheryl Guridi, the firm’s logistics manager. Do you think that the returns policy favored by the logistics manager would differ from what would be best for the firm? Why or why not?
Your answers should be supported by concept, examples, and a good review of the case.

Hello the outline and topics are defined as below:
The Role of Smart Cities in City Branding: Case of Bursa
1.Introduction
2. Literature Framework
2.1. City Branding Concept
2.2. Components of the City Brand
2.3. Smart City Concept
2.4. Smart City Practices
2.5. Smart City Participants
2.6. Smart City Components
2.7. Smart City Dimensions
3. Methodology
3.1. Purpose and Importance of the Research
3.2. Research Method
3.3. Bursa city branding studies
3.4. Bursa and smart city studies and examples
4. CONCLUSION AND RECOMMENDATIONS
5. REFERENCES

Hello I will give you the login for the book. The book is called consumer behavior and the website is: https://www.vitalsource.com/
For each chapter, you must submit, 1-page summary (double-spaced). This is for chapter 2
Username: jonnydog14@gmail.com
Password: Watermellon23!

Please refer to screenshots of etext attached and be sure to include in text citations with page number for etext and in text citations for all others sources.
Also please follow guidelines located in the attched Case study Guidelines
After reading chapter 2, please review the OCULUS RIFT case on page 54 of the e-text.
Then you must address the three (3) questions below in a carefully crafted essay not to exceed four (4) pages. Your answers should be as detailed as possible with references from the actual case. Further, you will be expected to apply the concepts we have learned via readings, lectures, and class discussions to prepare the following:
Restate the issue/question
Present your answer with supporting facts/rationale.
Following are the Oculus Rift case questions:
What were the challenges and uncertainties facing the parent company, especially in its startup days before the Facebook purchase and when the company founders were raising Kickstarter funds?
Based on what you see in the case and outside research on this product, how did they mitigate these uncertainties?
Search online for the most recent Oculus Rift products. How would you describe the company’s new product strategy?
Make sure all questions are answered thoroughly and completely.
Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
Be sure to cite all sources inclusive of the article and e-text.
Requirements and Format
1. Length: not to exceed four (4) pages double-spaced, typed, 12 pt. font, 1” margins.
2. APA format ( Title page, Abstract page, Body, and reference page ).
3. Your submission must be in a Microsoft Word document, not a PDF
Be sure to check your work for grammar/typos before you submit it.
4. Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
5 All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.
Research materials should be high-quality sources such as those available through the library’s online databases.

Hi Writer,
Please read instructions and FOLLOW Assessment guide information provided. please let me know if it not clear or require further information.
Thanks,
Ayo

After reading and analyzing the case, please type your analysis of the following discussion questions on this MS Word document. Save the Word document containing your analysis either as a Word or pdf file. Then submit the word document or pdf file via blackboard (just like you submitted your discussion questions) by 11:00 pm CT. There is no minimum page requirement or maximum page limit for the analysis. However, my expectation is that you will need 5-7 pages of text (with 12-point font and double-spaced lines) to answer these questions in a comprehensive manner.
• What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are most crucial to effectively bring her new product to market?
• How would you segment the potential market for Clocky? On which target market segments should Nanda focus? Outline the value proposition appropriate for each target market segment.
• Which of the positioning options are most feasible given the product development of Clocky to date and Nanda’s goals, resources, and capabilities? Do you see the positioning of Clocky changing over time?
• Recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features, pricing, distribution, and marketing communications.