After reading and analyzing the case, please type your analysis of the following discussion questions on this MS Word document. Save the Word document containing your analysis either as a Word or pdf file. Then submit the word document or pdf file via blackboard (just like you submitted your discussion questions) by 11:00 pm CT. There is no minimum page requirement or maximum page limit for the analysis. However, my expectation is that you will need 5-7 pages of text (with 12-point font and double-spaced lines) to answer these questions in a comprehensive manner.
• What are the key marketing challenges facing Gauri Nanda? How would you prioritize them in terms of which are most crucial to effectively bring her new product to market?
• How would you segment the potential market for Clocky? On which target market segments should Nanda focus? Outline the value proposition appropriate for each target market segment.
• Which of the positioning options are most feasible given the product development of Clocky to date and Nanda’s goals, resources, and capabilities? Do you see the positioning of Clocky changing over time?
• Recommend the key components of a marketing launch plan for Clocky. Include recommendations on Clocky’s product design/features, pricing, distribution, and marketing communications.
Category: Marketing
Drawing a perception map, and the main competitors are nike, lululemon, althleta, alphalete, myprotein, sweaty Betty。
Authenticity of source！
PARTICIPATE: “Malcolm Gladwell” Discussion
This is a 2-part assignment requiring each student to first respond to a chapter based discussion prompt and then to respond directly to the posts of at least 2 assigned peers BY THE STATED DEADLINES.
Part 1: Initial Discussion Board Post due by 11:59 PM on Wed, 1/11
Part 2: Peer Responses due by 11:59 PM on Sat, 1/14
“Choice, Happiness and Spaghetti Sauce” Discussion
In this assignment, you will reflect on many of the key concepts introduced in Chapters 6, 9, 10, and 11.
Part 1: Discussion Board Post – 60 points
For your initial post, you should watch Malcom Gladwell’s 2004 Ted Talk “Choice, Happiness and Spaghetti Sauce” via the link below and provide written responses to the following discussion prompts.
LINK : https://www.youtube.com/watch?v=iIiAAhUeR6Y
For [CC] closed captions, watch on YouTube https://www.youtube.com/watch?v=iIiAAhUeR6Y
Discussion Prompts:
Briefly explain Malcom Gladwell’s main argument.
Describe how Gladwell’s main argument relates to the concepts introduced so far (especially in Chapters 6, 9, 10 and11). Specify at least one concept from the one or more of the referenced chapters and include the appropriate terminology.
Your response must be 3-5 sentences in length, clearly written, and where appropriate, provide justification/support.
Feel free to discuss in the context of your chosen product for the project or some other applicable product, service, or industry.