Exporting Dry Apricots From Turkey to Germany
Hello the outline shoult be as below, I also uploaded some useful documents which the proseffor sent us:
EXECUTIVE SUMMARY
1. The Product (or Service)
Product Information,
Core Competencies,
Brand Positioning,
SWOT Analysis of the Product.
2. The Market’s National Business Environment
(Cultural,Political,Legal Analysis)
2.1 Geography,
2.2 Country History
2.3 Political Outlook
2.4 Legal System
2.5 Consumer Trends & Buying Habits
2.6 Country Demographics
3. ECONOMIC ANALYSES
3.1 Economic Trends
3.2 Foreign Relations & Tendency for International Trade
3.3 Trade Barriers
4. MARKET ANALYSES
4.1 Product: Product Information, Core Competencies
4.2 Target Market Characteristics
4.3 Target Market Size
4.4 Competition
4.5 SWOT Analysis of the Market
5. MARKETING PLAN
5.1 Product Adaptation
5.2 Pricing Strategy
5.3 Promotion Mix
5.4 Distribution Mode and Channels of Distribution
6. CONCLUSION
7. APPENDIX (Tables, charts)
8. References
Additional Information:
ALL essays/projects should not be less than 12 pages and not more than 17pages, excluding tables, appendix, annex, pictures and other attachments these will be in the appendix.
ALL essays and projects should be TYPED, font Times New Roman (word), size 12 and DOUBLE SPACED.
You will prepare your projects in soft form and to be put in ItsLearning on the exam day. Turnitin system will again used to assess your papers and no more than 25 percent of copying will be allowed(else,they will be automatically eliminated by the system)and you get F.
Executive Summary should be written after you finish your studies, should be short and not longer than a page. It should capture the attention of the reader and give an idea about your work at the beginning.