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Marketing

Johnson Toy Company

Review the Case 5.1 Johnson Toy Company, and do the following:
1. First, give a brief of the case study, and then
2. What are the return policies of the company, and why are they causing conflict in the business?
3. Propose a policy for handling returns that should be adopted by the company. Should the policy be a blanket statement, or have exceptions?
4. If there should be exceptions, what will these be, and the reasons for the same?
5. Assume that you are Cheryl Guridi, the firm’s logistics manager. Do you think that the returns policy favored by the logistics manager would differ from what would be best for the firm? Why or why not?
Your answers should be supported by concept, examples, and a good review of the case.

QUICK QUOTE

Approximately 250 words