leadership challenge – Employer branding

Hello dear,
Good morning/ evening.
Using the attached Power point to build in the report, please bare in mind the report should be real life based.
So basically, my report, as a Talent Acquisition Department Manager, will be trying to solve the issue of employer branding.
What I mean by that is, perspective candidates are usually concerned about the companies reputation, not because of a bad instance for example, but the lack of information out there about our company.
We are known as retail company while actually we manufacture our product and sell it so we have both fronts we manufacture and sale.
Now, the issue is that in order to attract new candidates, we need to improve our employer branding. We need to improve our company image, and reputation. we need to show that the company has actually a good work environment.
I have been assigned for that project, however, this conflicts with our marketing department. So, in order to achieve the best outcome, I need to show in this report that I have communicated with the marketing department with the marketing director to be spicific, and has resolved the issue of budget and conflict of responsinilities.
Report Structure
The reports should be no more than 2500 words (excluding appendices and references)
i. Executive summary
ii. Problem identification
iii. Evidence based solutions
iv. Discussion
v. Recommendations
vi. Conclusion and Reflective learning
Appendices (not marked by the accessors – only used to provide supporting information)
References