M 2 Case

Please refer to screenshots of etext attached and be sure to include in text citations with page number for etext and in text citations for all others sources.
Also please follow guidelines located in the attched Case study Guidelines
After reading chapter 2, please review the OCULUS RIFT case on page 54 of the e-text.
Then you must address the three (3) questions below in a carefully crafted essay not to exceed four (4) pages. Your answers should be as detailed as possible with references from the actual case. Further, you will be expected to apply the concepts we have learned via readings, lectures, and class discussions to prepare the following:
Restate the issue/question
Present your answer with supporting facts/rationale.
Following are the Oculus Rift case questions:
What were the challenges and uncertainties facing the parent company, especially in its startup days before the Facebook purchase and when the company founders were raising Kickstarter funds?
Based on what you see in the case and outside research on this product, how did they mitigate these uncertainties?
Search online for the most recent Oculus Rift products. How would you describe the company’s new product strategy?
Make sure all questions are answered thoroughly and completely.
Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
Be sure to cite all sources inclusive of the article and e-text.
Requirements and Format
1. Length: not to exceed four (4) pages double-spaced, typed, 12 pt. font, 1” margins.
2. APA format ( Title page, Abstract page, Body, and reference page ).
3. Your submission must be in a Microsoft Word document, not a PDF
Be sure to check your work for grammar/typos before you submit it.
4. Case study must be written in your own words, i.e., from your thoughts, insights, reflections, ideas, and analysis, but supported with e-text materials and/or outside sources to substantiate, validate your thoughts.
5 All phrases and para-phrases must use in-text citations (APA style) and with full references on the reference page.
Research materials should be high-quality sources such as those available through the library’s online databases.